Quality fuels

Shell is at the forefront of fuels innovation in Australia and is committed to providing you with the best quality fuel for your vehicle. So when you fill up at Coles Express, you can relax, knowing that you are buying Shell fuel backed by unique technological expertise.

Shell's comprehensive suite of motor fuels includes new Shell Fuel Economy Formula in Shell Unleaded, Shell Unleaded 95 (95 octane) and Shell Premium Unleaded. And now you'll find 98 octane New Shell V-Power (which replaces Shell Optimax) and New Shell V-Power Racing (100 octane with 5% ethanol), which replaces Shell Optimax Extreme.

Shell V-Power. Enjoy the power. Feel the response. New Shell V-Power leaves Optimax behind.

New Shell V-Power is a high density, high performance 98 octane fuel, developed by the same scientists who develop Ferrari’s racing fuels.

New Shell V-Power with Friction Modification Technology (FMT) is designed to give you better responsiveness and improved performance in comparison with Shell Optimax, the fuel that it replaces.

Shell V-Power Racing. Shell’s ultimate fuel with the natural quality of ethanol.

Shell V-Power Racing leaves Shell Optimax Extreme behind. Formulated with 5% ethanol, it’s Australia’s only super-premium 100 octane fuel available at the pump.

Shell V-Power Racing is designed to deliver a higher level of engine responsiveness, sharper acceleration and enhanced power in many modern and high performance vehicles.

Ethanol is a renewable non-fossil fuel produced in Australia. When used in fuel it's a cleaner burning, renewable component that helps to reduce Greenhouse gas emissions. In addition, through the formulation with ethanol, New Shell V-Power Racing has a substantially lower sulphur and benzene content than the maximum levels set under the Federal Government's fuel quality standards. Ethanol is a cleaner burning, renewable fuel component that helps to reduce Greenhouse gas emissions.

New Shell V-Power Racing is available at selected Coles Express service stations in Sydney, Melbourne, Brisbane, Gold Coast, Adelaide and Canberra.

Find out which Coles Express service stations offer New Shell V-Power Racing

Common questions about New Shell V-Power Racing.

For more information, please visit the New Shell V-Power Racing web site - www.shell.com.au/vpower-racing

Shell is committed to developing fuels that are more efficient. Shell's new Fuel Economy Formula is exactly that, and is based on the same technology as the fuel used to set a new Fuel Economy Guinness World Record!

If you want to go further and look after your engine, Shell Unleaded, Shell Unleaded 95 and Shell Premium Unleaded with the new Fuel Economy Formula are right for you. They are designed to improve engine efficiency and give you better fuel economy. Try them and see if you feel the difference.

How does Shell's Fuel Economy Formula work to help increase fuel efficiency? Shell's Fuel Economy Formula is designed to improve engine efficiency by reducing engine friction, and providing better engine cleanliness. In order for a fuel to achieve maximum economy, it must interact with the engine to help ensure maximum energy delivery and efficiency over time. The Fuel Economy Formula is designed to perform in precisely this way.

To get the most from the new Fuel Economy Formula, Shell advise customers to use it in combination with these Fuel Efficient Driving Tips.

You'll find the new Shell Fuel Economy Formula in Shell Unleaded, Shell Unleaded 95 and Shell Premium Unleaded at Coles Express.

Common Questions about Shell Fuel Economy Formula

For more information, please visit the Shell Fuel Economy Formula web site